The streets where trends are born. Seoul became a new point on the Lichi map and the best place to get inspired by Korean fashion.

Calm shades, layering, and minimalism. Everything to maintain an inner balance in the midst of the hustle and bustle of a city.

Eco lacquered leather, oversize, and monochrome that erases all boundaries. The future, it seems, is already here – in quirky shapes and textures.

Tradition and new perspectives do not contend with each other, but go hand in hand. Maybe that is the secret of Korean style: always different, but always recognizable.