Lichi (“we”, “us”, “our”) is committed to providing our users with a convenient and safe shopping experience and protecting the privacy of the users of our website www.Lichi.com (“website”). This Privacy Policy has been written in order to allow you to understand our policy regarding your privacy, as well as to explain how your personal information will be handled when using the website.

Any information and data which you provide to us over the website, or which is otherwise collected via the website in the context of the use of Lichi’s services (“services”), will be processed by us in a lawful and transparent manner. We take into account internationally recognized principles governing the processing of personal data, such as purpose limitation, storage limitation, data minimisation, data quality and confidentiality.

Collection and Use of Personal Data

When you use the website, we will collect and process information regarding you. This information may be collected both when you choose to provide it (e.g., when you subscribe to our newsletter or when you create a personal account for receiving services provided by us) or simply by analyzing your behaviour on the website.

In various sections of the website – including, in particular, if you create an account on the website – you will be required to submit certain information about yourself, such as your name, phone number, e-mail address, date of birth, country of residence and address. When purchasing items on the website, you might be asked to provide information as to your preferred mode of payment. In addition, whenever you participate in surveys and other promotions which may be available on the website, as well as whenever you communicate with us through the contact details provided in the website or with customer service, we may collect additional information which you agree to provide to us.

Collection and Use of Browsing Data

The website’s operation, as it is standard with any websites on the Internet, involves the use of computer systems and software procedures, which gather information about the website’s users as part of their routine operation. We do not collect this information to link it to specific users, hence, these data do not usually directly identify you, but they can give you a more personalized web experience.

These data include certain parameters related to your IT environment, including your IP address or location (country). This information is used to compile statistical information on the use of the website, as well as to ensure its correct performance and identify any potential faults or abuse of the website.

Use of Cookies

As specified in the brief information note in the banner, there is a simple way for you to consent to the use of cookies: by clicking the “OK” button, by closing the banner by pressing the "X" key, by browsing the page or by clicking on any element on the website's pages.

A cookie is a small text file that may be sent to and stored on your computer by the website you visit. Cookies help the website to remember your actions and preferences so that you do not need to configure them again when you visit the website for the next time or when you switch to different pages within the website. Hence, cookies are used to improve the website’s performance. Cookies are also used to generate information for the site owners, for statistical or advertising purposes.

There are different types of cookies, depending on their characteristics and functions, which may be retained on your device for different periods of time: session cookies, which are automatically deleted when you close your browser, and persistent cookies, which will remain on your device until their the expiration time set by your device passes.

Session cookies

According to the law which may be applicable to you, your consent may not always be necessary for cookies to be used on a website. In particular, session cookies help the website to function properly and allow you to view contents in your language. They recognize the country you have logged on from so that each time you visit the website, you will be automatically directed to the version of the website for your country. These cookies also allow you to log into your account and manage your orders. If you are a registered user, the website can use cookies to recognize you and enable the services available to registered users only. Session cookies are essential to the operation of the website.

Functional cookies

Functional cookies allow the website to recognize you each time you visit the website. If you add items to your shopping bag, for example, and end the session without completing the purchase, these cookies will allow you to keep your items in the shopping bag until you return to the website (within a given time interval). These cookies are not essential to the operation of the website but they enhance the shopping and browsing experience.