Dubai Festival City Mall

Lichi's third store in Dubai holds special significance for the brand's team. The much-anticipated opening required an exceptional concept with a focus on Arabic culture. Therefore, the design project deliberately avoided bright colors and flashy details. The entrance is designed with a combination of marble, a signature material for Lichi, which can also be found in decorative cubes and shelves in the store.

Soft lines, pleasant beige hue, and meticulous attention to the form are the foundation of the interior. The choice of matte finishes ensured a smooth transition between walls and ceiling, emphasizing the rounded corners.

The mood of the project is further enhanced by decorative elements – clay floor vases with dried flowers, niches, wall panels, and tall arched doorways in the fitting room area, where warm lighting recalls the sensation of sunlit days outside the store.

Thoughtful details speak to the modernity of the project at the heart of a dynamic city – recessed ceiling lights, concealed lighting, and functional displays. A multi-tiered portal with a telescopic movement effect centralizes the layout of the store, leading to the checkout area, where a stone table with a ribbed texture stands. A similar cube is used for accessories, inviting customers to closely examine jewelry, sunglasses, and belts.

The Lichi team at Dubai Festival City Mall successfully absorbed the local flavor while preserving familiar elements to create the unique atmosphere of the Persian Gulf and share a piece of Lichi's extraordinary world.