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Desert Fashion Show
Lichi Presents the Unique Modest Collection.
The first major fashion event of 2025, Desert Fashion Show, took place in the heart of Dubai, immersing guests from over 10 countries in a true Arabian fairy tale set against the boundless desert landscape.
This groundbreaking show, created with the help of artificial intelligence, was the first to feature Dubai Bling reality star Safa Siddiqui.
Blending local traditions with cutting-edge technology, the Modest Collection is a stunning example of impeccable style — where elegance meets bold self-expression.
Amid endless golden dunes, the models appeared almost otherworldly — light, ethereal, and mesmerizing. Every look was meticulously crafted by Lichi’s design team, featuring luxurious premium fabrics, refined silhouettes, and exquisite details such as delicate draping, embroidery, crystals, and pearls.
A true celebration of life, beauty, and femininity.
