The Lichi autumn collection, inspired by the aesthetics of an exclusive academic world and the university romance of the past.

Shot on the Cambridge campus, the campaign captures the atmosphere of a time before smartphones and the internet, where the spirit of future discoveries reigns, adventures await, and true friendship and first love are found.

Classic and recognizable silhouettes reminiscent of prestigious university students’ attire, redefined for today.

Elements of “old money,” nostalgia for the past, vintage denim, and embroidery – hallmarks of authentic style that seamlessly blend the aesthetics of a bygone era with the modern wardrobe.