Immerse yourself in the atmosphere of authentic Japan, where minimalism and elegance form part of the cultural essence.

The kimono, Japan’s traditional symbol, remains relevant even today. Inspired by authentic elements – loose cuts, simple forms, and natural fabrics – Lichi’s designers offer a contemporary take on Japanese style.

Captured at iconic locations, these images reveal Japanese culture and allow you to experience the essence of the true East, where tradition and modernity blend in a captivating harmony.