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MEGA Silk Way
KAZAKHSTAN, ASTANA
The Lichi store in Astana, crafted with meticulous attention to detail, is inspired by the latest trends in architecture and design

The Lichi store in Astana, crafted with meticulous attention to detail, is inspired by the latest trends in architecture and design
A large two-story store-window with panoramic glass unites two separate entrances, highlighting the impressive scale of the store, which allows for the full potential of the space to be utilized, showcasing nearly the entire brand collection.


Particular attention in this project is given to color and the expressiveness of forms. Warm beige tones cover the walls from the floor to the multi-level rounded ceiling, while the monochromatic combination of natural shades in the decor harmonizes with the black fixtures. The already spacious interior looks even more grandiose, with massive round columns further enhancing this effect.
A subtle pattern on the light flooring draws the eye inward, leading to the opposite wall, which is adorned with vertical marble inserts. This modern technique refreshes the uniform decor and adds a new focal point. In the center, a low partition zones the space, enhancing the store’s proportions. It is complemented by built-in displays that serve as a source of inspiration and new shopping ideas.



The checkout desk stands out with its carved natural stone cladding, a material echoed in decorative elements and a jewelry display cube nearby, allowing customers to assemble a complete look right in the store.
The store’s attention to detail highlights the individuality of the interior. An airy light fixture above the checkout counter conveys a sense of lightness, complemented by a discreet jewelry panel and a weightless acrylic glass bench.



Lichi’s commitment to conveying a sense of beauty allows the brand to create unique stores, inviting customers to return again and again for unforgettable shopping experiences.



