About the Brand

is an international women’s fashion brand built on passion, creativity, and a love for style. Every week our designers release new arrivals. Twice a year, full collections are unveiled with spectacular runway shows.

Founded in 2012 in Germany, Lichi grew from a design studio in Frankfurt into a global brand. Today, our stores open doors in the most iconic shopping destinations across Europe and Asia.

From the start, Lichi won the hearts of women who live and breathe fashion. Our designers translate runway trends into everyday wardrobes — fast, fresh, and effortless. That’s why every look feels current, wearable, and always on point.

We produce responsibly, partnering only with leading factories that ensure the highest standards of craftsmanship and working conditions. Our agile production cycle means designs move from sketch to store in just weeks.

Lichi first gained recognition through social media, and today it has grown into a global fashion community uniting millions of women across 100+ countries. With our international online store, we make fashion accessible worldwide — style made truly global.

Every day, thousands of women open their Lichi packages and smile. Because we know it: one dress can change the course of a day, or even a lifetime.