Lichi – Lichi Orient Trading L.L.C(“we”, “us”, “our”) is committed to providing our users with a convenient and safe shopping experience and protecting the privacy of the users of our website www.Lichi.com (“website”) and Lichi mobile app (“app”). This Privacy Policy has been written in order to allow you to understand our policy regarding your privacy, as well as to explain how your personal information will be handled when using the website and the app.

Any information and data which you provide to us over the website or the app, or which is otherwise collected via the website and the app in the context of the use of Lichi’s services (“services”), will be processed by us in a lawful and transparent manner. We take into account internationally recognized principles governing the processing of personal data, such as purpose limitation, storage limitation, data minimization, data quality and confidentiality.

Collection and Use of Personal Data

When you use the website or the app, we will collect and process information regarding you. This information may be collected both when you choose to provide it (e.g., when you subscribe to our newsletter or when you create a personal account for receiving services provided by us) or simply by analyzing your behavior on the website and the app.

In various sections of the website and the app – including, in particular, if you create an account on the website or in the app– you will be required to submit certain information about yourself, such as your name, phone number, e-mail address, date of birth, country of residence and address. When purchasing items on the website or in the app, you might be asked to provide information as to your preferred mode of payment. In addition, whenever you participate in surveys and other promotions which may be available on the website or the app, as well as whenever you communicate with us through the contact details provided on the website, the app or with customer service, we may collect additional information which you agree to provide to us.

 

By using our mobile application, you consent to the transfer of some of your personal data to third parties for marketing purposes. The data processor with whom we share your data is Adjust (address: Saarbrücker Str. 37A, 10405 Berlin, Germany).

Collection and Use of Browsing Data

The website’s and the app’s operation, as it is standard with any websites or apps on the Internet, involves the use of computer systems and software procedures, which gather information about the website’s and app’s users as part of their routine operation. We do not collect this information to link it to specific users, hence, these data do not usually directly identify you, but they can give you a more personalized web experience.

These data include certain parameters related to your IT environment, including your IP address or location (country). This information is used to compile statistical information on the use of the website and the app, as well as to ensure its correct performance and identify any potential faults or abuse of the website and the app.

Use of Cookies

As specified in the brief information note in the banner, there is a simple way for you to consent to the use of cookies: by clicking the “OK” button, by closing the banner by pressing the "X" key, by browsing the page or by clicking on any element on the website's and app’s pages.

A cookie is a small text file that may be sent to and stored on your computer or phone by the website or app you visit. Cookies help the website and the app to remember your actions and preferences so that you do not need to configure them again when you visit the website or the app for the next time or when you switch to different pages within the website and the app. Hence, cookies are used to improve the website’s and app’s performance. Cookies are also used to generate information for the site owners, for statistical or advertising purposes.

There are different types of cookies, depending on their characteristics and functions, which may be retained on your device for different periods of time: session cookies, which are automatically deleted when you close your browser, and persistent cookies, which will remain on your device until their the expiration time set by your device passes.

Session cookies

According to the law which may be applicable to you, your consent may not always be necessary for cookies to be used on a website or in the app. In particular, session cookies help the website and the app to function properly and allow you to view contents in your language. They recognize the country you have logged on from so that each time you visit the website or the app, you will be automatically directed to the version of the website/ app for your country. These cookies also allow you to log into your account and manage your orders. If you are a registered user, the website/ app can use cookies to recognize you and enable the services available to registered users only. Session cookies are essential to the operation of the website and the app.

Functional cookies

Functional cookies allow the website and the app to recognize you each time you visit the website or the app. If you add items to your shopping bag, for example, and end the session without completing the purchase, these cookies will allow you to keep your items in the shopping bag until you return to the website/app (within a given time interval). These cookies are not essential to the operation of the website or the app, but they enhance the shopping and browsing experience.

 

Company Details

LICHI ORIENT TRADING L.L.C

License No. 1074899

The Dubai Mall

1st floor, TDM-FF-246-1

Financial Center Street, Burj Khalifa, Dubai, UAE
E-mail: uae@lichi.com

Phone: +97145402900