Greenwich

The refreshing emerald color attracts attention long before entering the store. In contrast to other stores, the display is closed and has an original asymmetric design. On one side, snow-white mannequins contrast with the bright background, and a composition of dried flowers in a golden pot adds detail. Meanwhile, the other part conveys an entirely opposite mood: light tones of facing stone harmonize with marble polygons, and the finishing touch is an elegant live plant.

Despite the external opposition, the marble frieze with the brand logo echoes the matching round panels in both store windows, creating a unified look for the entire area.

The retail space features an unusual layout with numerous cubic forms and polygons. White walls symbolize a clean canvas, metaphorically representing a new beginning and the free imagination of each visitor. Against this background, the emerald color and golden equipment stand out vividly, harmonizing with the warm-toned stone chip flooring.

Along the walls, there are voluminous niches, each with a unique design concept. Numerous shelves made of natural marble create an effect of multidimensional complexity, inviting exploration.

The overall layout is strict and intentionally angular; designers use soft forms solely as decoration, such as round chandeliers, panels, and mirrors. This contrast further emphasizes the geometry of the space while balancing it.

Plants are also carefully chosen: dried swamp rush adds lushness to the decor, which, at first glance, seems incompatible with the main style but looks favorable against the bright walls, adding a touch of eclecticism and making the space lively.

The checkout area is a separate space within the store, presenting a well-thought-out composition of various elements. The brand logo is placed on a glossy marble monolith of a saturated green color, attracting attention from any point in the store and creating compositional stability.

Accessories are not just displayed on a separate panel on the wall—they have their own designated area inside the store. Inconspicuous wall mounts are complemented by a tall marble table showcasing accessories. A round mirror in a gleaming golden frame allows comfortable trying-on, and a plant composition in a large transparent vase adds interesting details to the space, blending organically within the frame.

The neon sign displays the brand's website – this combination of online and offline presence allows for continued communication with customers, forming a long-term connection.

Thin vertical fixtures in the fitting room foyer create an interesting effect, simulating floating candles. This ensures even soft lighting, enabling a detailed examination of each model. High rectangular vaults in the fitting rooms and heavy curtains, matching the shade of the stone used for the check-out area, form additional vertical elements, making the space appear more spacious.

Throughout the interior, you can trace the interaction of bright fragments and dark details: in the equipment, lighting, and even the color of the stone, elements complement each other, visually framing the interior. The bold burst of color and extravagant design are complemented by monochrome accents, turning this project into another work of art.