Silver City Mall

The store in the Silver City Mall draws inspiration from the style of Avenue Montaigne, Paris’ iconic fashion street, known for its alluring atmosphere of luxury and refinement. This avenue symbolizes elegance, tradition, and the culture of premium shopping. The store’s design reflects this concept, rooted in a commitment to classic aesthetics, the use of exclusive materials, and signature design techniques.

Despite the monochrome color palette, dominated by white and cream tones, the interior is visually engaging. Each area has a distinct style and individual design, inviting attention to its details.

In the store-window, a panel behind the mannequins separates the space and enhances the presentation of the featured clothing. The main hall is an intriguing experiment, divided into zones that combine multiple design elements. Classic moldings on the walls, textured vertical stripes, and a ceiling cornice — all reference classicism while maintaining a contemporary touch. This originality aligns with modern trends and helps guide the customer’s attention.

Some seemingly familiar details are imbued with deeper meaning. For instance, the cubes used for displaying accessories are crafted from ribbed glass, designed to resemble flowing water. Marble polyhedrons echo the style of Hellenistic sculptures and pedestal-like mannequin stands reminiscent of ancient statues. Marble, a key material, is also used for the flooring and the impressive cash desk.

Yet, the space doesn’t feel cold or austere. The architects achieved a balance that creates a welcoming, comfortable atmosphere for shoppers. One example is the spacious seating area, featuring plush, deep armchairs and a coffee table made of a combination of marble and metal. A softly lit niche houses a large selection of accessories, which can be tried on right there in front of an oval mirror.