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TALISMAN
russia, izhevsk
The lichi store project at the "TALISMAN" shopping mall is all about restraint and sophistication, but with contrasts and unique details.
In the store-window area, instead of a wide marble frieze, the choice is made in favor of panoramic windows and accent columns framing the entrance to the store, creating a sense of reliability and solidity. The sign with the brand logo, positioned on a transparent background, looks particularly elegant and seems to float in the air.
The store-window is not separated from the sales floor but is delicately illuminated by soffits from above, allowing the garments to take center stage. Mannequins on metallic bases are complemented by transparent cylinders containing installations with plants — a signature technique that is instantly memorable.
The first thing a visitor sees when entering the store is the contrasting symmetrical walls of pastel blue. This color subconsciously associates with nature and gives the interior a breath of freshness while organically blending with botanical decor.
Next, attention shifts to the complementary light beige tone. We embodied the combination of complex colors and expensive materials in an elegant and deep interpretation. The tones are in tune with each other and are united by glossy marble, while the golden metal adds accents and subtle detailing. Suitable accessories are placed on large cubes for convenient visualization of the entire ensemble and immediate try-on.
An interesting feature that only the sharpest eye will notice: the high ceilings are not in the usual white but in a light beige shade matching the walls. Thanks to this technique, the composition visually becomes longer, creating an endless perspective.
The fitting room foyer is finished in warm tones. High arched vaults are emphasized by a correspondingly shaped central mirror, while beige monochromatic walls echo with curtains of a pleasant caramel shade and soft poufs with textured surfaces.
The checkout area is executed in the brand's tradition — a perfect marble monolith with a glossy texture.
The checkout area is executed in the brand's tradition — a perfect marble monolith with a glossy texture.
It is complemented by an accent chandelier of original design, which, due to inconspicuous mounts, seems to float in the air and illuminates from within. The soft form is also embodied in decorative metal shelves with dried flowers and plaster busts as finishing touches.
The accessories zone incorporates the brightest elements from across the store: a marble wall panel in the shape of a polyhedron, a transparent table with a composition of branches and matte stones, and a geometric mirror in a vintage golden metal frame — all of which make it especially attractive for photo opportunities.
We approach each design project with heart and combine iconic elements inherent in all stores with extraordinary details that resonate with the soul. It is precisely this approach that shapes the identity of Lichi and makes the brand unforgettable.
