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Europeisky Mall
RUSSIA, MOSCOW
LICHI STORE IS LOCATED IN ONE OF THE BEST SHOPPING MALLS IN MOSCOW
The interior is designed with a new approach, with an accent placed on grey and silver tones, which is reflected in a simple and clear signboard made of a solid sheet of noble metal.
The cool, light grey tone creates a feeling of freshness and lightness, despite the variety of textures in the interior. The basis of the design is Italian marble, which is undoubtedly essential to LICHI's signature style.
The natural pattern of the stone is alternated with straight, raised lines on the walls in a modern, classic style. Despite their different nature, the strict lines do not interfere with the natural patterns, but form an overall image, which is harmoniously complemented by circles of real marble with a terrazzo texture. The filigree combination of materials in a unified color scheme does not overload the interior, but makes it interesting and evocative.
Radiant bright metal adds gloss and is used in many elements, from the graceful lines of the store equipment to the original vases with their abstract shapes. Transparent acrylic glass racks and bases elevate the space, giving the equipment an unmistakable air of sophistication.
THE PURSUIT OF FRESH IDEAS MAKES EACH STORE TRULY UNIQUE
A number of mannequins allow one to get an insight into the brand's collection, which always features several styles, in a matter of seconds. Four stands in the middle of the retail space and in the store window serve to demonstrate the season's latest trends.
Minimalistic white mannequins are installed on original silver bases: they can be flat, almost flowing, circles; or square plates with a flowing edge. The cut cylinders not only serve a functional role as accessory pedestals, but also as independent art objects that one wants to explore.
This is where the updated accessory panel, incorporating acrylic and silver inserts, is presented for the first time. The area is complemented by a mirror with a contemporary abstract shape, which subtly echoes the bent metal and glass pendant lights.
The wall in the checkout area is entirely covered by Italian mosaic, with lots of small marble inclusions. The intricate pattern seems to blur the boundaries of the space and creates a surreal effect. The cash desk is traditionally made of genuine marble, so that the moment of purchase is followed by a touch of something eternal and beautiful.
The huge archway at the back of the space leads to the fitting room area: for maximum comfort of the guests, we have provided as many as 10 booths with full-length mirrors and heavy velvet curtains. The inside has an unusual eco-material pouffe and a floral composition to create a cozy atmosphere.
The long, bright hallway is adorned by massive glossy chandeliers – the perfect place to take stylish selfies in a new outfit.
We have put our heart and vision of beauty into every detail and are certainly proud of this project!
