Mega Belaya Dacha

A fresh take on brand presence calls for innovative and bold solutions — seamless blend of monochrome, premium materials, and an expert play on textures. Glossy tiles contrast with the warmth of soft furnishings, while cool marble meets matte walls.

The store window strikes a perfect balance between restraint and expressiveness. The airy transparency of the glass facade creates a sense of lightness, while a sleek black sign accentuates the brand's contemporary aesthetic.

The interior palette is a delicate fusion of nude tones, serving as a backdrop for clean lines and architectural forms. Shape takes precedence over color, and textures become part of the experience. The space feels limitless — light walls and terrazzo flooring create smooth transitions between zones, evoking a lasting sense of harmony.

Lighting plays both a functional and artistic role. Ceiling fixtures, soft accent lamps, and subtle hidden lighting guide visitors through the space, highlighting fabric textures and the interplay of shadows in the reflections of rounded matte mirrors.

Black metal structures set the rhythm, while marble cubes serve not just as display stands but as integral elements of the architectural composition.

At the back of the store, the lounge area offers a moment of peace — a space where visitors can slow down and soak in the serene atmosphere. Beige armchairs with soft, rounded shapes counterbalance the sharp lines of the interior, striking the perfect harmony between precision and warmth. Designed in sync with the checkout area, this space continues the theme of a stylish, photogenic environment where every visitor becomes part of the aesthetic.

The strict geometry of the store is softened by the curved contours of the checkout desk. Clad in glossy beige tiles, it reflects subtle highlights, adding depth and movement to the minimalist decor. This refined detail elevates the design concept, where simplicity and sophistication reveal their full potential.

Every Lichi store is more than just a shopping destination — it's a space where design, fashion, and art intertwine, inspiring beauty in all its forms.