METROPOLIS

The largest Lichi store is located in the “Metropolis” shopping mall. Its opening was a special milestone for the brand, making it a symbolic and exciting transformation for the design team.

For the store in one of Moscow’s largest malls, the architects decided to uphold Lichi’s signature concept, which blends classic elements with digital technology. Inside, visitors will find familiar features: signature materials and colors, contrasting fixtures, and techniques that have become the brand’s hallmark.

The store’s impressive size allowed for the realization of key design ideas, including a panoramic display window with a large LED screen, a spacious entrance, and a massive central column.

Sophisticated mix of materials became the defining feature of the interior. Despite the calm, light color palette, the design feels dynamic due to the experimental combination of textures – terrazzo, marble, and metal. The white tones add lightness and freshness to the store, helping to zone the space and draw attention to the collections. Urban elements, such as a multi-level ceiling with exposed utilities, wall displays, and a tablet for online orders, evoke the rhythm of the big city.

Linear wall-mounted fixtures add geometric structure to the interior, reinforced by the sharp lines of the stone checkout desk, cubes, columns, and rectangular fitting room entrances. Another unique feature of this store is the two accessory panels nestled in wall niches. These dedicated spaces allow customers to take their time selecting and trying on accessories in front of a mirror.

Understanding the importance of rest in a bustling metropolis, the designers also incorporated a seating area with stylish chairs where visitors can take a break, plan their shopping, and contemplate their purchases. Natural stone table serves as a delicate accent, adding to the cozy ambiance.

Even in one of the busiest and most popular shopping malls in the country, Lichi’s designers succeeded in creating a space that will consistently stand out and attract customers with its harmonious and aesthetic atmosphere.