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PAVELETSKAYA PLAZA
russia, moscow
THE LICHI STORE IN THE MOSCOW SHOPPING MALL "PAVELETSKAYA PLAZA" ADHERES TO THE UPDATED BRAND CONCEPT
It's an outstanding example of a modern yet recognizable and sophisticated style. The interior is designed in a monochrome sandy palette, accentuated by natural materials such as Carrara marble and terrazzo mosaic. The designers put a lot of effort into shaping the space and played with contrasts and volumes.
A large store window at the entrance primarily displays impeccably dressed mannequins and a wide selection of accessories. Familiar elements of Lichi's aesthetics, such as marble and terrazzo cubes, are woven into the intricate composition. Hidden lighting is another contemporary technique used to zone the space and emphasize necessary accents. A prominent bright display in the store window showcases new collections.
The wall finishes are primarily in soft beige hues, enhanced by circular panels and contemporary abstract mirrors. The white ceiling and flooring contribute to a feeling of openness and abundant illumination. Strategically placed, a solid column and artistic structures segment the space into multiple areas, showcasing various niches filled with a diverse array of shoes and accessories.
By blending diverse textures, sleek designs, and contrasting fixtures, the serene color scheme is elevated, infusing the interior with personality and dimension. Adding to the ambiance, visitors can enjoy a welcoming seating section furnished with plush bouclé sofas and a table crafted from natural stone.
The central checkout desk draws attention with its natural marble structure. Standing out against the sandy finish, it looks monumental and impressive. Serving as the main focal point, marble is also present in decorative cubes around the perimeter of the store. Next to the checkout, customers can choose accessories from a minimalist display panel. A uniquely shaped mirror for fitting rooms is also placed nearby.
The cornerstone of this store is the spacious fitting area, which not only exceeds the area of most other stores but is also carefully designed for the convenience of customers. It includes a waiting area with transparent acrylic benches and a table, as well as an increased number of fitting rooms. The spacious foyer can accommodate all visitors, and the abundance of light and mirrors helps to examine the outfit in detail.
Every Lichi store demonstrates that an exquisite and unique interior can be comfortable. Our primary goal is to meet the needs of customers while also inspiring new combinations and ideas.
