Krasny Kit
russia, moscow

Modern interior designers often draw inspiration from classic styles, preferring to rely on time-tested techniques.

This doesn’t stop them from blending new trends with timeless solutions, creating projects that bridge different styles. The store in the “Krasny Kit” shopping mall embodies both a unique black-and-white concept and features of classicism in a new form, alongside elements of minimalism and eclecticism.

The store’s interior is a classic yet modern reflection of the brand’s aesthetic vision. It avoids bright accents and bold colors, focusing instead on harmony. A crisp white backdrop emphasizes the diversity of the clothing collections, resulting in a restrained and refined style marked by its strictness. The design’s key focus lies in the interplay of textures within the finishes and decor, with glossy and matte surfaces, delicate details, subtle references, and nuances taking center stage.




For example, the walls of the sales space are adorned with classic moldings, symmetrically placed throughout the room. This technique is ideal for large spaces with high ceilings and aids in visual zoning. The store fixtures are a contrasting black, while the decor draws inspiration from the ancient world. Installations that showcase the collection, standing like art objects in the middle of the room, evoke Hellenistic architecture. Columns, decorative cubes, and floor vases help further convey the interior’s concept.


The checkout desk, seamlessly integrated into the setting, is made from white stone and complements the overall style. Functional and majestic, it stands out due to its natural texture, with its precise form echoed in the accessory cubes. The rounded black-framed mirrors bring an intriguing contrast to the strict lines, adding a touch of softness. This is especially evident in the fitting room area, where, in addition to the mirrors, velvet curtains in soft tones, ottomans, and warm lighting create a cozy atmosphere.

This bright and conceptual interior makes the store instantly recognizable – a key to leaving a lasting impression and fostering customer loyalty. Lichi always has a special approach to its stores, infusing their design with meaning and intention.
