fantastika

For the space in Nizhny Novgorod, the design team sought inspiration from the boho style, but without directly quoting it. As a result, the project turned out to be quite unique and atmospheric, filled with natural colors and materials.

An unusually large double store window is framed in a black accent frame, highlighting the entrance to the store. However, there aren’t many other black elements in the design – instead of classic dark tones, matte gold fixtures are used, complementing the multifaceted decorations. It’s easy to notice how many elements reference a natural aesthetic: ears of wheat and decorative stones, plants in pots and vases, flower panels on the walls, and an abundance of marble and travertine in the finishes.

The store’s irregular shape isn’t apparent at first glance – is cleverly softened with the help of smooth, flowing lines and a warm beige palette, creating a cocooning sense of comfort and coziness. An open, airy ceiling with floating lighting on an unfinished surface enhances the feeling of lightness and spaciousness in the already high-walled sales area. The softness of the space is further emphasized by round lamps above the checkout, panels, arched doorways, and tactile velvet curtains in the fitting rooms.

At the checkout area, you’ll want to linger to appreciate a unique feature that you won’t find in another store. Behind the marble counter is a decorative display – niche in the wall with cascading golden lights and the brand’s logo on glass. The accessory zone is also here, with a marble display panel and a glass cube for jewelry, all in the same style and complemented by an interactive tablet for online orders on a golden stand. The entire interior reflects the brand’s vision of aesthetics and elegance, highlighting the undeniable beauty of the women’s clothing collection.