Aura

The Lichi store in Novosibirsk fascinates with its beauty and originality. Designers depart from the already-familiar style: marble recedes into the background, emphasizing the noble sandy shade of the walls. Here, soft forms, beveled angles, pastel tones, and refined taste prevail.

Looking at the facade, it seems to be made from terracotta stone. Such an unconventional effect is achieved with the help of decorative plaster in a natural palette, against which the brand logo made of polished gold looks even more advantageous.

Tracking trends in the world of design, architects have brought monochrome combined with marble, large mirrors of irregular shapes, concealed lighting, and the absence of unnecessary details – a creative component to traditional minimalism.

The two entrances to the spacious store became its cornerstone. Distinguished by smooth rounded lines, which can be traced in the stylistics of the entire interior, the arched vault in a sandy shade is complemented by marble accents.

The store window looks majestic – glass spanning the entire opening helps create a sense of open space, allowing everyone to enjoy the elegant collection on the mannequins and the view of the interior of the hall. The window ensemble is enhanced by tall clay vases with dried flowers, as well as textured cubes of travertine and glass – a reference to the classical aesthetics of Lichi stores.

The interior finishes of the store are no less impressive. Thanks to the prevailing monochrome in the design, it looks incredibly spacious. Alongside the clean sandy hue, marble is applied – an original play of textures. Black equipment looks advantageous against the overall background, adding the necessary accent and drawing attention to the clothing collection.

The massive cash desk made from natural stone maintains a unified palette of the hall. Its neat straight lines adhere to the overall stylistic theme, making it look more relevant than ever against the marble finish. Adjacent is the accessories area with a full-length mirror for comfortable fitting.

A wide arched portal opposite the entrance leads to the fitting room. Inside, everything is designed for the convenience of customers – 12 large fitting rooms with heavy curtains matching the walls, a mirror in the center of the hall for detailed examination of outfits, and plenty of light. The calm palette creates a pleasant feeling of harmony and boundless space.