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MODERN, TECH-SAVVY, AND PERFECTLY SUITED FOR THE FAST PACE OF THE BIG CITY – THESE QUALITIES DEFINE THE NEW LICHI PROJECT IN NOVOSIBIRSK

This store is one of the first in the country to undergo a long journey of transformation, becoming a bold and urbanistic space.

The dynamic design of the store embodies the latest trends in interior design. Combining chrome and glass, it reflects not only contemporary aesthetics but also the distinctive character and style of the brand.

Metal, as one of the most durable and reliable materials, symbolizes strength and resilience, while also allowing the soft, feminine essence of the brand’s collection to shine through. In contrast, delicate glass elements add a modern interpretation to the overall look. Black hanging fixtures with integrated lighting focus attention on the clothing, while transparent partitions divide the sales floor into zones without compromising the light balance of the space.

Despite maintaining its structural integrity and minimalism, the store features modern elements that stand out: a massive digital display framed in metal at the window, horizontal slats on the ceiling, and zoning defined by steel panels on the walls. This attention to detail makes the monochrome palette appear more relevant and visually striking. Even the decor is subtle and demure.

Lichi is primarily an aesthetic women’s clothing brand, and this is reflected in the finishing touches at the checkout area, where pure marble – a timeless and luxurious material – has been used. Marble also appears in the design of the chrome checkout counter, split into two symmetrical parts, and in other decorative elements.

One of the store’s standout features is its expansive fitting room area, which includes 14 rooms. This layout reduces wait times and provides ample space for customers. The atmosphere is further enhanced by the delicate details of soft curtains, ottomans, mirrors, and diffused lighting, ensuring a comfortable shopping experience.

By staying adaptable to trends while maintaining its unique identity, Lichi delivers the best possible shopping experience for its customers.