MEGA Omsk

Minimalistic and strict, yet epic and impressive – that's the Lichi store in the MEGA Omsk shopping mall.

In this project, instead of playing with decor, our designers focused on combining various textures. The result is a space that is simple in terms of color, yet still attention-grabbing due to the thoughtful combination of stone and metal.

The entrance area features four pristine white mannequins on transparent bases complemented by a forged easel holding a photograph from the latest campaign. This allows the customer to see the garments in person while feeling the mood of the photo shoot.

An interesting feature is that the zoning of the sales area and even the equipment is almost symmetrical. The floor is made from large marble tiles, and the wall-mounted equipment of black matte metal really stands out against the background of light monochrome walls without extra decor. This technique adds orderliness to the space, creating clear and graphic shadows. Minimalism is implemented to its fullest extent, bringing the latest collection to the forefront.

The check-out area is a vivid example of simplicity and refined taste. The main wall is embellished with glossy white tiles; it doesn't draw much attention but supports the geometry of the space and, in addition, reflects light. The emphasized checkout desk in the form of a massive marble block is an exquisite signature detail of the brand. The accessory panel is placed nearby and complemented by a large rectangular floor mirror, making it convenient to try on favorite jewelry and assess the finished look.

The fitting area is also demure: deep draperies of dark graphite curtains made from textured fabric complement the verticals of contrasting mirrored frames. The delicate finishing touch is the silvery hardware of round poufs.

Considerable attention in this interior is given to lighting. Rectangular fixtures in the sales area visually enhance perspective, while perimeter projectors resemble cinema atmosphere, highlighting the products along the walls.