Vershina Plaza

The store in Pyatigorsk stands as a vivid testament to the refined and time-honored style of Lichi. Its grandeur is striking from the first glance at the facade, where a panoramic window spanning the entire width of the store offers a magnificent view of the interior.

The crisp lines of the flawless white facade impeccably complement the feminine and graceful clothing collection displayed on the mannequins. This contrast is enhanced by the geometric textured cubes and the strict arch at the entrance.

The abundance of light and the effect of open space are impressive. Thanks to the minimalism at the core of the interior and the serene color palette, the boundaries of the space blur. Natural light tones in the decor evoke a sense of harmony, further accentuated by botanical motifs: dried flowers and live plants.

The decor exudes elegance and luxury through a winning combination of textures and materials. Impeccable Bianco Carrara marble sourced from Italy predominates in the finishes. Large-format slabs on the walls create a sense of expansiveness and freedom. The unique pattern of the marble is emphasized by the use of terrazzo in the decor, from which cubes, display shelves, and decorative panels are crafted.

Central to this composition is the cashier's desk made of natural marble — a recognizable feature of Lichi stores. Its clean lines rhyme with the geometric light fixture.

Adjacent to the cashier is the accessories zone, where the jewellery collection is presented on a stone cube. The minimalist transparent accessory panel does not distract from the selection and allows one to fully enjoy the process of creating an ensemble. An asymmetrical mirror complements the setting and aids in examining each detail before purchase.

Correct proportions are an integral part of this store's style. Black stands echo the silhouette of the marble cubes arranged in the showroom. Seamlessly blending into the monochromatic palette of the interior, they highlight the vast array of clothing, enabling focus on selecting and trying on items.

The arched vault in the center invites into the aesthetically designed fitting area. The mirrored wall immediately draws attention, expanding the space and creating the illusion of soaring vaults. Reflected in its surface, the arches of the cubicles form a symmetrical pattern, which is further complicated by mirrors of similar shape.

Silver round chandeliers in metallic casing not only rhyme with the arches of the vault but also serve as a reference to the geometric decor in the main hall – lighting fixtures and panels on the walls. Illumination behind the mirrors creates a floating effect and adds lightness to the monumental composition.

Subtly integrated into the wall are displays where one can see examples of styling or current combinations, and also draw inspiration for outings.

The best traditions of Lichi's original style are embodied in this interior. Every detail forms a unified ensemble, with each accent playing its important role: the strict row of snow-white mannequins in the hall emphasizes the sophistication of the clothing; neatly recessed displays inspire new looks; the monochromatic palette sets a tranquil mood, while the deep black color of the shelves brings the composition together.

The ambiance exudes a sense of refinement and authentic elegance, characteristic of the brand's identity. Each trip to this store promises enjoyment and sparks inspiration for delightful shopping experiences.