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The new store in Sochi has become one of the grandest and most  iconic projects for the Lichi brand. This is Lichi's first two-floor store, marking a significant shift in the approach to interior design, while still preserving the brand's unique identity, full of latest trends.

The store features a grand two-level store-window, offering a full view of the interior, inviting imagination to run wild. This window showcases the dynamic staircase, the store's cornerstone, which rises like an art object at the center of the space.

Despite its large size, the store maintains an airy feel, thanks to ceilings over 7 meters high, allowing the full realization of the store's concept. The clear lines and somewhat cubist design of the store-window do not overwhelm, as they are softened by a pleasant light color palette and the abundance of marble used in the interior, highlighting the checkout area, where a natural stone counter is featured. The green color theme, the textured moldings on the walls, and the black-and-white checkerboard floor that ties the whole space together recall the Rodin Museum and French aesthetics.

A subtle black color thread runs through the composition, not just in the matte railings of the marble staircase, but also in the curved furniture and lighting fixtures, all in this shade. A three-dimensional display at the store-window creates the illusion of depth, while rectangular floating mirrors in thin metal frames and an accessory panel made of plexiglass emphasize the contemporary design.

The store seamlessly blends aesthetics with comfort and customer care. A subtle yet thoughtful detail is the private fitting room on the first floor, ensuring a sense of intimacy and privacy. On the second floor, a large rest area near the fitting rooms is equipped with plush, voluminous chairs in a rich emerald color. The plush curtains in the fitting rooms complement the upholstery, shimmering softly under the lights. A tablet near the checkout allows customers to place orders and make purchases directly in the store.

By expressing its philosophy and appreciation of beauty through its stores, Lichi turns each shopping trip into an inspiring experience, calling for new fashion experiments.