Aura

Driven by a desire to create one-of-a-kind projects, the Lichi team constantly pushes beyond the limits, seeking new ideas and sources of inspiration

The store in Surgut embodies the purity and Scandinavian minimalism paired with the refinement and elegance deeply woven into the brand’s DNA. The facade feels balanced, even somewhat strict, yet undeniably aesthetic. The restrained color palette is offset by clean lines and emphasized symmetry in the deep square-shaped display window. The layout speaks to functionality, while the bouclé-textured wall decor inside adds a modern touch.

The monochrome palette aligns with contemporary trends. The push toward simplicity and clarity is reflected in the light-toned walls, accented by vertical black moldings. Clothing displays are housed in rectangular niches around the perimeter, creating a rhythmic contrast with the protruding columns.

The checkout area upholds Lichi’s signature style but with a more urban twist. The light Statuario marble desk stands out against a backdrop of trendy concrete cladding. Nearby, accessories are displayed in a niche with concealed lighting, a familiar technique that highlights jewelry selections. A large mirror not only adds a decorative element but also visually expands the space. Similar mirrors are thoughtfully integrated into the columns throughout the store.

Each Lichi store encapsulates a unique concept, brought to life through modern design solutions and details, ensuring that even the most discerning shopper can enjoy the experience of connecting with the brand.