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russia, ufa
LICHI CONTINUES TO EXPLORE INNOVATIVE SOLUTIONS IN CREATING UNIQUE AND INSPIRING SPACES, AND THE STORE IN UFA IS A PRIME EXAMPLE OF IT
LICHI CONTINUES TO EXPLORE INNOVATIVE SOLUTIONS IN CREATING UNIQUE AND INSPIRING SPACES, AND THE STORE IN UFA IS A PRIME EXAMPLE OF IT
It marks the first location where the architects deviated from the traditional store-window concept. Instead of a standard store-window, the entrance features an impressive LED screen, displaying dynamic images that convey the brand’s aesthetic.
However, this is not the store’s only standout feature. The interior is inspired by the classicism style, skillfully combined with modern and technological elements. This is evident in the numerous sharp, straight lines throughout the space. The entire layout is built on the principle of linearity, intentionally avoiding rounded or soft shapes. This effect is further enhanced by parallel slats on the high, airy ceiling and decorative moldings on the walls.
The calm, understated interior is given depth and expressiveness through the rich, complex wall color, which amplifies the luxurious feel of the marble finishes. Against this backdrop, monochrome metal decor – silver accessory cubes that resemble crumpled material, and a minimalist light fixture above the checkout counter – stand out with a special sense of grandeur. The brand’s signature black fixtures integrate seamlessly, highlighting key accents.
The space is visually divided into distinct areas. From the main sales hall, customers can transition to a comfortable lounge area with deep, soft chairs, leading to the fitting rooms. The store’s large size has allowed for the creation of 12 separate fitting rooms, ensuring a consistently high level of comfort. Large illuminated mirrors and soft velvet curtains contribute to a cozy, intimate atmosphere, where customers can momentarily escape the rush and enjoy the shopping experience.
The final touch, crucial for customer interaction with the brand, is the tall checkout counter made from natural stone, featuring pristine Statuario marble. By selecting only the finest premium materials, Lichi ensures a lasting impression, inviting customers to return for more memorable shopping experiences.
