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Gallery Chizhova
russia, voronezh
The Lichi store in the "Gallery Chizhova" shopping mall is an embodiment of minimalism, strictness, and timeless taste.
The sense of monumentality and anticipation of something extraordinary arise right at the entrance, designed as a portal made of massive marble slabs. The brand's logo, delicately illuminated, complements this aesthetic and harmoniously interacts with the stone's texture.
In the store window, two compositions of pristine white mannequins stand on glossy silver bases. One side is adorned with plants in pots, while the other features a composition of metallic geometric figures. At this point, customers can not only see the main collection but also observe the combination of models with accessories, which helps to overview the brand’s collection and visualize complete outfits.
In contrast to the store window, the entrance group mannequins are glossy black with matching wigs, creating a bold contrast that captivates the eye.
The interior of the sales area is entirely monochromatic, yet it impresses with a plethora of textures, forms, and materials. Designers used marble in various shades of gray, pristine white gypsum, and glossy metal as a final touch.
Two parallel rows of soffits create essential lighting accents, while silver-toned wall fixtures and oval mirrors contribute to the sense of order and serve as the final touch to the interior.
Statues and small plant compositions in transparent vases, in addition to shoes and accessories on smooth marble shelves along the walls, are strategically placed — details that influence the overall impression and make each corner of the space unique.
NATURAL MARBLE
GYPSUM SCULPTURES
TERRAZZO TILES
The accessory zone is designed to allow visitors not only to choose jewelry but also to try on complete sets with bags, belts, or glasses, displayed on a wide natural stone base with subtle horizontal wall mountings. The abstract-shaped mirror adds a touch of uniqueness, creating opportunities for original selfies in new outfits.
The checkout area's wall is embellished with terrazzo tiles featuring white speckles, creating a volume effect. The cashier desk, resembling a monolithic marble block with a rare stone pattern, stands as a self-sufficient object that requires no additional decor, serving as a final element to the interior.
The spacious fitting area is adorned by a row of cast metal chandeliers, reflecting a motif of softness and fluidity in the arched vaults of the fitting rooms.
The ambiance is completed with flowing curtains in a light graphite shade.
An exclusive relaxation zone, a concept implemented for the first time in this store, allows customers to unwind during their shopping experience. Here, one can leisurely explore the entire collection by visiting the brand's website. Comfortable soft chairs, in tune with the room's color palette, are complemented by a minimalistic marble cube-shaped table. Despite their seemingly contrasting forms, they organically come together to form a cohesive composition.
At Lichi, each and every detail stands as a unique work of art, executed by experienced designers and architects. The brand is delighted to share this aesthetic and invites everyone to become a part of it.
